See QVC’s ad for the Super Bowl this comming Sunday February 7th in Tampa Florida. One of the major benefits of buying from QVC is their Flex Pay! This allows customers to make payments on the items they purchase for no additional cost. Customers can buy more expensive items and not have to pay interest on these purchase while paying them off slowly.
Ecommerce has been strong during the Covid 19 Pandemic! Companies like Amazon, Walmart and many other omnichannel merchants have thrived during this time. As the attached article suggests, QVC’s business has improved as well. The categories and items that have performed well are Fitness, Cooking, Food, Personal Care, Electronics, Home Improvement, etc. Items like jewelry, clothing and entertainment have not faired as well. As you can image the PPE items have flown off the shelves! Initially the sanitizer business was robust. Masks have been solid and UV lights to sanitize your mobile phone have sold very well throughout. See attached article from September on the business for TV shopping: