Ken Laner No Comments

The Benefits of Hiring a Manufacturer’s Rep or QVC Rep.


When it comes to retail success, gaining a spot on QVC, the renowned television shopping channel, can be a game-changer for businesses. However, navigating the complex world of QVC requires strategic planning and expertise. One effective approach is to enlist the services of a Manufacturer’s Representative or QVC Rep to facilitate the sales process. In this article, we will explore the key benefits of hiring these professionals to promote and sell products on QVC.

  1. Expertise in QVC Operations:

Manufacturer’s Reps and QVC Reps bring a wealth of knowledge about the inner workings of QVC. They understand the channel’s unique sales dynamics, audience preferences, and the intricate processes involved in securing a slot on QVC. Their expertise can significantly streamline the entire selling process, helping businesses avoid common pitfalls and ensuring a smoother journey to success.

  1. Established Relationships with QVC Buyers:

One of the most valuable assets a Manufacturer’s Rep or QVC Rep brings to the table is their established relationships with QVC buyers. These professionals often have a network of contacts built over years of experience in the industry. Leveraging these relationships can be instrumental in getting your product noticed and securing a coveted spot on QVC, as buyers are more likely to trust recommendations from reputable representatives.

  1. Strategic Product Placement:

Understanding where and how to position your product within the QVC lineup is crucial for maximizing sales. Manufacturer’s Reps and QVC Reps possess the insight to strategically place your product during peak viewing times or alongside complementary products, increasing its visibility and appeal to potential customers. This strategic approach enhances the chances of capturing the attention of the QVC audience.

  1. Negotiation Skills:

Navigating negotiations with QVC can be intricate, involving pricing, terms, and other critical aspects of the deal. Manufacturer’s Reps and QVC Reps are skilled negotiators with experience in dealing with the specific requirements and expectations of the channel. Their ability to secure favorable terms and agreements can ultimately lead to more profitable and successful partnerships.

  1. Effective Marketing and Merchandising:

Successful QVC selling extends beyond the television screen. Manufacturer’s Reps and QVC Reps understand the importance of comprehensive marketing and merchandising strategies to support product sales. They can provide valuable input on creating compelling product presentations, packaging, and promotional materials that resonate with the QVC audience.

  1. Cost-Effective Solution:

Hiring a Manufacturer’s Rep or QVC Rep is often a cost-effective solution for businesses looking to enter the QVC market. Instead of investing significant time and resources in building relationships and understanding the nuances of QVC operations, businesses can leverage the existing expertise of these professionals, saving both time and money in the long run.


In the competitive landscape of retail, securing a spot on QVC can be a game-changing opportunity for businesses. Hiring a Manufacturer’s Rep or QVC Rep offers a strategic advantage by providing access to industry expertise, established relationships, and a streamlined approach to selling products on QVC. As businesses aim to expand their reach and boost sales, enlisting the services of these professionals becomes a wise investment in navigating the complexities of the QVC marketplace. If you are looking to hire a QVC Rep. Please visit You can here a podcast from QVC expert Ken Laner here

Ken Laner No Comments

QVC Launches Blood Pressure Monitor

QVC recently launched a high quality, affordable Blood Pressure Monitor under the brand name Advocate. This is a well respected name in the health monitoring business for over 20 years! The debut was a huge success and sold out of the initial inventory quickly! This item will be coming back in Q1 with more quantities available for the QVC customer. This product is very easy to use and provides the user with the information needed to assess their Blood Pressure. Keeping an eye on this measurement is critical to maintaining good health!

Here are some of the key features;


Keep track of your vital signs from the comfort of your home with this blood pressure monitor. Simple and easy-to-use, it features large numbers, a backlit screen, and audio results in two languages. From Advocate.

  • Includes monitor and 2 AAA batteries
  • LCD display with extra-large numerals and date/time stamp
  • Audio controls to speak results in English or Spanish
  • 90-entry memory
  • Irregular heartbeat detection
  • Three-reading average
  • Pulse rate and systolic/diastolic pressures
  • Three-color backlit screen
  • One-touch operation
  • Auto inflate/deflate and shutoff
  • Cuff fits 5.3″ to 7.7″ wrists
  • 1-year Limited Manufacturer’s Warranty
  • Imported

Ken Laner No Comments

Drive Pulse Oximeter sells out on QVC Debut

As a QVC Rep or QVC Broker, we are always looking out for the latest trends. Drive Medical has been in business for 20 years and makes high quality products for nursing homes, hospitals, medical supply companies, etc.  They are not the cheapest product out there but surely the higher end. You get what you pay for when it comes to medical products and you dont want to skimp when it comes to your health. Our QVC rep organization has been working with Drive for over 10 years.