Ken Laner No Comments

Benefits of Selling on QVC

Here are the Benefits of Selling Products on QVC

In the competitive world of retail, finding effective channels to sell products is crucial for success. One platform that has gained significant popularity among sellers is QVC, the television shopping network. QVC offers a unique selling experience that provides several benefits for businesses looking to expand their reach and increase sales. By using a QVC Rep, it makes it even easier to approach this large organization.

  1. Massive Audience Reach: QVC reaches millions of viewers across the United States and internationally. This broad audience provides sellers with a platform to showcase their products to a large and diverse customer base.
  2. Demonstration and Engagement: Unlike traditional retail channels, QVC allows sellers to demonstrate their products live on air. This interactive approach engages viewers and helps them better understand the features and benefits of the products being sold.
  3. Increased Sales Potential: The live demonstration and interactive nature of QVC often lead to higher conversion rates compared to other retail channels. Customers are more likely to make a purchase after seeing a product in action and hearing about its benefits.
  4. Brand Exposure: Selling products on QVC can significantly increase brand exposure. The network has a loyal customer base that trusts its product recommendations, which can help build credibility for new or lesser-known brands.
  5. Product Feedback: QVC provides sellers with valuable feedback from customers. The live nature of the platform allows sellers to receive immediate reactions from viewers, which can be used to improve products and marketing strategies.
  6. Cross-Promotion Opportunities: QVC often features products in collaboration with other brands or celebrities, providing sellers with valuable cross-promotion opportunities. This can help increase brand visibility and attract new customers.
  7. Ease of Selling: QVC handles many aspects of the selling process, including logistics, customer service, and payment processing. This allows sellers to focus on product development and marketing, making it easier to scale their businesses.
  8. Long-Term Partnerships: Building a successful relationship with QVC can lead to long-term partnerships. Sellers who consistently deliver high-quality products and sales performance may be invited back for future appearances, further increasing their brand’s exposure and sales potential.

According to Ken Laner, a QVC Rep and President of 6 Ideas, Inc., ” QVC has a very large reach and a very targeted demographic. So if you are selling a product that is demonstrable and the audience is 50+, then QVC is a great opportunity for sales success!”

In conclusion, there are many benefits of selling products on QVC offers numerous benefits for businesses looking to expand their reach and increase sales. The platform’s massive audience reach, live demonstration capabilities, and brand exposure opportunities make it an attractive channel for sellers across various industries. By leveraging the unique selling experience offered by QVC, businesses can enhance their sales strategies and achieve greater success in the competitive retail landscape. For more information, contact Mr. Laner at or call 847.477.9093.

Ken Laner No Comments

QVC Rep successful for Standers

By using a QVC Rep, Standers drives sales from the QVC Shopping platform! The below video highlights the Standers EZ Fold and Go rollator. This rollator the the lightest and most portable rollator on the market today! What is a rollator? A rollator is sometimes called a “wheeled walker” but is different from a 2-wheeled walker. It consists of a frame with three or four large wheels, handlebars, and a built-in seat. It is mainly used for patients who need a walker only for balance but not for weight-bearing.

For the Standers EZ Fold and Go Rollator, it folds to a very compact size and fits into the front seat or the back seat of the car. The Fold and Go only weighs 14.5 lbs! 6 ideas, has been a QVC Rep for over 20 years. As a QVC Rep, Our job is to pave the way for success on QVC. First, 6 ideas contacts the appropriate buyer based on the product and its category. Having worked with QVC for so long, we have established relationships in the various buying offices at QVC.

Next the QVC Rep arranges for a presentation to convince the buyer that it is the right product for QVC’s customer. The buyer will then create a purchase order and bring in the right amount of goods to test the item. 6 ideas will have to make sure the vendor has the right amount of inventory and make sure the product is ready to go when the purchase order is due.

We will then arrange for the spot on TV. An appropriate guest is necessary to pitch the product on air. The right guest will have experience as an expert in this category. The other skill is the right experience selling on live TV!

During the below segment, the guest did a great job of selling the item! Resources such as props and supporting video also know as broll had to be arranged. Again another responsibility for the qvc rep.

See the link below to see a live presentation:

Ken Laner No Comments

The Benefits of Hiring a Manufacturer’s Rep or QVC Rep.


When it comes to retail success, gaining a spot on QVC, the renowned television shopping channel, can be a game-changer for businesses. However, navigating the complex world of QVC requires strategic planning and expertise. One effective approach is to enlist the services of a Manufacturer’s Representative or QVC Rep to facilitate the sales process. In this article, we will explore the key benefits of hiring these professionals to promote and sell products on QVC.

  1. Expertise in QVC Operations:

Manufacturer’s Reps and QVC Reps bring a wealth of knowledge about the inner workings of QVC. They understand the channel’s unique sales dynamics, audience preferences, and the intricate processes involved in securing a slot on QVC. Their expertise can significantly streamline the entire selling process, helping businesses avoid common pitfalls and ensuring a smoother journey to success.

  1. Established Relationships with QVC Buyers:

One of the most valuable assets a Manufacturer’s Rep or QVC Rep brings to the table is their established relationships with QVC buyers. These professionals often have a network of contacts built over years of experience in the industry. Leveraging these relationships can be instrumental in getting your product noticed and securing a coveted spot on QVC, as buyers are more likely to trust recommendations from reputable representatives.

  1. Strategic Product Placement:

Understanding where and how to position your product within the QVC lineup is crucial for maximizing sales. Manufacturer’s Reps and QVC Reps possess the insight to strategically place your product during peak viewing times or alongside complementary products, increasing its visibility and appeal to potential customers. This strategic approach enhances the chances of capturing the attention of the QVC audience.

  1. Negotiation Skills:

Navigating negotiations with QVC can be intricate, involving pricing, terms, and other critical aspects of the deal. Manufacturer’s Reps and QVC Reps are skilled negotiators with experience in dealing with the specific requirements and expectations of the channel. Their ability to secure favorable terms and agreements can ultimately lead to more profitable and successful partnerships.

  1. Effective Marketing and Merchandising:

Successful QVC selling extends beyond the television screen. Manufacturer’s Reps and QVC Reps understand the importance of comprehensive marketing and merchandising strategies to support product sales. They can provide valuable input on creating compelling product presentations, packaging, and promotional materials that resonate with the QVC audience.

  1. Cost-Effective Solution:

Hiring a Manufacturer’s Rep or QVC Rep is often a cost-effective solution for businesses looking to enter the QVC market. Instead of investing significant time and resources in building relationships and understanding the nuances of QVC operations, businesses can leverage the existing expertise of these professionals, saving both time and money in the long run.


In the competitive landscape of retail, securing a spot on QVC can be a game-changing opportunity for businesses. Hiring a Manufacturer’s Rep or QVC Rep offers a strategic advantage by providing access to industry expertise, established relationships, and a streamlined approach to selling products on QVC. As businesses aim to expand their reach and boost sales, enlisting the services of these professionals becomes a wise investment in navigating the complexities of the QVC marketplace. If you are looking to hire a QVC Rep. Please visit You can here a podcast from QVC expert Ken Laner here

Ken Laner No Comments

QVC Super Bowl Ad

See QVC’s ad for the Super Bowl this comming Sunday February 7th in Tampa Florida. One of the major benefits of buying from QVC is their Flex Pay! This allows customers to make payments on the items they purchase for no additional cost. Customers can buy more expensive items and not have to pay interest on these purchase while paying them off slowly.

Ken Laner No Comments

QVC business has been strong during the pandemic!

Ecommerce has been strong during the Covid 19 Pandemic! Companies like Amazon, Walmart and many other omnichannel merchants have thrived during this time. As the attached article suggests, QVC’s business has improved as well. The categories and items that have performed well are Fitness, Cooking, Food, Personal Care, Electronics, Home Improvement, etc. Items like jewelry, clothing and entertainment have not faired as well. As you can image the PPE items have flown off the shelves! Initially the sanitizer business was robust. Masks have been solid and UV lights to sanitize your mobile phone have sold very well throughout. See attached article from September on the business for TV shopping:

Ken Laner No Comments

QVC Launches Blood Pressure Monitor

QVC recently launched a high quality, affordable Blood Pressure Monitor under the brand name Advocate. This is a well respected name in the health monitoring business for over 20 years! The debut was a huge success and sold out of the initial inventory quickly! This item will be coming back in Q1 with more quantities available for the QVC customer. This product is very easy to use and provides the user with the information needed to assess their Blood Pressure. Keeping an eye on this measurement is critical to maintaining good health!

Here are some of the key features;


Keep track of your vital signs from the comfort of your home with this blood pressure monitor. Simple and easy-to-use, it features large numbers, a backlit screen, and audio results in two languages. From Advocate.

  • Includes monitor and 2 AAA batteries
  • LCD display with extra-large numerals and date/time stamp
  • Audio controls to speak results in English or Spanish
  • 90-entry memory
  • Irregular heartbeat detection
  • Three-reading average
  • Pulse rate and systolic/diastolic pressures
  • Three-color backlit screen
  • One-touch operation
  • Auto inflate/deflate and shutoff
  • Cuff fits 5.3″ to 7.7″ wrists
  • 1-year Limited Manufacturer’s Warranty
  • Imported

Ken Laner No Comments

Drive Pulse Oximeter sells out on QVC Debut

As a QVC Rep or QVC Broker, we are always looking out for the latest trends. Drive Medical has been in business for 20 years and makes high quality products for nursing homes, hospitals, medical supply companies, etc.  They are not the cheapest product out there but surely the higher end. You get what you pay for when it comes to medical products and you dont want to skimp when it comes to your health. Our QVC rep organization has been working with Drive for over 10 years.


Ken Laner No Comments

Secrets to Getting Your Product on QVC and HSN

Ken Laner joins Marc Portney and friends on the Reality Is podcast to discuss all the ins and outs of making your consumer product a success on QVC and HSN. Ken is always looking for new and innovative products to pitch to his customers.  As long as the product is ready to go in terms of inventory, packaging, insurance, etc. Products should appeal to a 50+ year old female.

Ken Laner No Comments

QVC Still Cooking During the Stay at Home Time

As people are sheltering in place, QVC is broadcasting and selling items 24/7. SO not only are the selling but also looking for the next best thing. Thats where comes into place. We have the knowledge and the relationships to get your product on QVC. Contact us today at